vendredi 13 août 2010

BVLGARI: THE NEW SERPENTI WATCH: REBIRTH OF A TIMELESS ICON

Bulgari presents the new Serpenti watch, a contemporary reinterpretation of one of the brand’s most famous icons. The new Serpenti watch is an extremely original model featuring a complex hand-crafted construction that endows it with the stature of an authentic jewellery masterpiece.
Serpenti stems from a fusion between the snake symbol and the Tubogas bracelet, two signature expressions of the inimitable Bulgari style. The figure of the reptile, a symbol of eternal youth and immortality in the mythological bestiary, is an integral and long-established part of the aesthetic universe of the Italian jeweller, and consistently appears in the most striking Bulgari creations.
A wealth of creative variations, constantly reinterpreted according to a perpetually renewed vision and brilliantly marrying the entire palette of the hand-crafted jewellery, enamelling, goldsmithing and watchmaking techniques, give timeless life to the effigy of the serpent.
Radiating an emblematic style expressing the codes that continue to guide the Italian jeweller, Serpenti embodies the quintessence of the values that have earned Bulgari its unique place in the world of authentically creative luxury brands.

www.bulgari.com
Farouk CHEKOUFI 

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