mercredi 27 juillet 2011

H&M TEAM UP WITH GLOBAL ICON DAVID BECKHAM TO LAUNCH HIS NEW BODYWEAR RANGE

David Beckham will together with H&M make his Bodywear range for men available to millions of fans globally through a long-term partnership.

The long-term alliance will allow David Beckham to produce and exclusively sell his eagerly awaited new DAVID BECKHAM bodywear line in around1800 H&M stores in around 40 countries worldwide. It marks the beginning of a significant relationship between H&M and David Beckham, with new Bodywear products being launched seasonally. The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd.

“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” says David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”

“David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his DAVID BECKHAM bodywear line. It is the start of an amazing adventure for us at H&M. Valentine’s Day in 2012 is going to be a very exciting time indeed”, says Ann-Sofie Johansson, H&M’s Head of Design.

Recognised in every corner of the world, David Beckham has consistently redefined the world he lives in. Considered by many to be one of the most marketable individuals in the world, Beckham and his business partner Simon Fuller in 2011 announced the launch of a new Brand Identity and DAVID BECKHAM branded product line, to include bodywear.

“This partnership with H&M is an important step in the evolution of David’s journey from sporting hero to entrepreneur and icon”, says Simon Fuller, David Beckham’s long time business partner. “H&M’s enthusiasm and support for this venture, combined with their scale and reach, will continue to enhance the power of David’s image around the world.”

Farouk CHEKOUFI

mardi 12 juillet 2011

KENZO NEW CREATIVE DIRECTOR

LVMH announces the appointment of Humberto Leon and Carol Lim as Creative Directors of Kenzo effective July 2011.

Humberto Leon and Carol Lim are the duo behind Opening Ceremony, the fashion and retail concept they founded together in New York City in 2002. They will split their time between New York and Paris.

"Humberto and Carol will bring their fresh creative talent and innovative approach to Kenzo to rejuvenate this iconic brand. I am confident that they will leverage the unique contemporary & lifestyle spirit of the Brand to position it ideally for an ambitious development," declared Pierre-Yves Roussel, Chairman and CEO of the Fashion Division of LVMH.

"Kenzo Takada came to Paris from Tokyo with bold new ideas for fashion and established an international company full of vibrant energy and color. We are thrilled to take Kenzo, a source of great inspiration for us, into the future with our generation and the next in mind," said Humberto Leon and Carol Lim, Creative Directors of Kenzo.

After 8 positive years, Kenzo and Antonio Marras have decided to end their collaboration. Kenzo would like to thank Antonio Marras and wishes him all success in his endeavors.


About LVMH
LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier, Château d’Yquem, Hennessy, Glenmorangie, Ardbeg, Vodka Belvedere, 10 Cane, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Green Point, Cape Mentelle, Newton, Wen Jun. Its Fashion and Leather Goods division includes Louis Vuitton, the world's leading luxury brand, as well as Céline, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs and Berluti. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Perfumes Loewe as well as other promising cosmetic companies (BeneFit Cosmetics, Make Up For Ever, Acqua di Parma and Fresh). LVMH is also active in selective retailing through DFS, Sephora in Europe and the United States, Le Bon Marché, la Samaritaine and Sack’s. LVMH's Watches and Jewelry division comprises TAG Heuer, Chaumet, Dior Jewelry, Zenith, Fred, Hublot and De Beers Jewellery, a joint venture created with the world’s leading diamond group.